If you sell on Amazon both ways — Fulfilled by Amazon and merchant-fulfilled, where you ship the order yourself — you already know the two rarely want the same price. You carry the shipping on an MFN order, the Buy Box behaves differently, and until now the only way to price those listings apart was to pin them one at a time. The Amazon MFN pricing lane fixes that at the channel level: your merchant-fulfilled listings follow their own sequence of price levels, checked before the channel's FBA levels and falling through to them whenever a product has no MFN price. The channel's Pricing page now says which lane priced every listing, and a new Set Pricing action on the listings table lets you pin — or reset — a whole selection of listings in one go, with a preview of every price that would change.

If you sell wholesale through Shopify, you have probably been maintaining two sets of prices. The real ones live in SKU.io — the tier a customer sits on, the contract you agreed with them, the break they hit at 25 units — and then someone re-enters an approximation of all that into Shopify by hand, and it drifts from the day it's typed.

B2B pricing for Shopify removes the second set. SKU.io works out what each wholesale buyer should pay, using the same pricing rules that already produce your quotes and invoices, and publishes those prices to that buyer's company location in Shopify. Your buyers log into your storefront exactly as they do now, and see their own negotiated pricing.

Nothing reaches your storefront until you have looked at a preview and approved it.

There has been a Master of Price setting on your sales channels for a long time, and on all but one of them it did less than it looked like it did. Setting it to SKU.io stopped the channel's price from overwriting yours on the way in — but it never sent anything out. You'd change a price in SKU.io, watch the channel keep charging the old one, and have no way to tell the difference between "it hasn't run yet" and "it was never going to run".

Price sync closes that loop. On Amazon, BigCommerce, eBay, Faire, Magento 1, Magento 2, Shopify, Square, Temu, TikTok Shop, Walmart and WooCommerce, SKU.io now publishes your price to the channel on a schedule you choose — behind guardrails that stop a bad number reaching a marketplace, and with a run history that tells you what happened to every listing.

Every channel has a standard set of product fields, and then it has yours. The care instructions you added as a Shopify metafield. The country_of_manufacture and warranty_months attributes your Magento store has carried for years. That data is real, it's maintained, and until now SKU.io imported none of it — it read the fields every channel has and dropped everything else on the floor, leaving you to re-enter it by hand or accept a catalog that knows less than your storefront does. Channel attributes closes that gap. SKU.io now discovers the attributes your channel actually sends, shows you how many products carry each one and what the values look like, and lets you point them at any SKU product field — either once, when a product is first created, or on every sync, with drift detection watching for changes.

Importing a product from a channel has always been a one-time snapshot. Someone retitles a listing in Seller Central, swaps in a better photo, corrects a weight from pounds to grams — and SKU.io never hears about it. Months later your catalog and your channels have quietly drifted apart, and nobody can say which side is right. The usual workaround is a spreadsheet and a lot of squinting. Living Catalog replaces it: SKU.io now watches the content on your mapped listings, records exactly which fields changed on the channel side, and hands you a review queue instead of a mystery. Nothing is overwritten behind your back — you decide, per field, whether your catalog or the channel is the source of truth.

If your team plans in Airtable — merchandising calendars, purchasing boards, ops trackers — keeping it in step with SKU.io has meant CSV round-trips or a paid middleware subscription that breaks the moment either side changes. The new Airtable integration removes the bridge entirely: connect your Airtable account and SKU.io syncs your operational data both ways, on a schedule or in near-real-time. Push products, inventory, orders, purchase orders, and suppliers into your own Airtable base — or let SKU.io build a ready-made base for you in one click — and when someone edits a safe field in Airtable, review the change before it updates your catalog. It's a first-party, two-way connector with nothing in the middle.

If you sell on eBay, you know the pain of month-end reconciliation. An eBay Managed Payments payout is a single net deposit that quietly bundles your gross sales, refunds, final value fees, ad fees, shipping-label costs, and adjustments — so the number that lands in your bank is none of your revenue figures. Matching it back to your books by hand takes hours, and coding the whole deposit to one income account quietly misstates your revenue, fees, and tax.

eBay Payout Accounting fixes that. SKU now pulls your eBay Managed Payments payouts, breaks each one into its real components, and posts a single deposit-matched summary to your accounting — one entry that reconciles to your bank deposit to the cent.

When a customer checks out with an offline payment method — a bank transfer, a purchase order, a "pay on delivery" — the order lands in SKU.io unpaid, yet until now it behaved exactly like an order you'd already been paid for: it allocated your stock immediately and could sail straight through to fulfillment. So a wire that might never arrive could quietly tie up inventory for weeks, and there was no way to say "hold this until the money's in." The new Unpaid Orders settings let you decide, per sales channel, exactly how an unpaid order is handled — bring it in as a held reserve with an automatic expiry, park it as a draft for review, or treat it as open and let it ship — with per-payment-method overrides and control over when it reaches your accounting software.

The number Shopify deposits into your bank account is never your sales number. Every payout bundles sales, refunds, processing fees, and adjustments into a single net amount — so at month end someone has to reconstruct each deposit from dozens of individual invoices, or worse, book the whole thing to one income account and quietly misstate revenue, tax, and fees. SKU.io now syncs your Shopify Payments payouts and can post one summarized accounting entry per payout — sales, refunds, fees, and adjustments each routed to the right ledger account, with the net matching your bank deposit to the cent. When the deposit appears in your bank feed, it reconciles in one click.

When a product comes in five colours, "Red", "Blue" and "Green" in a dropdown tell you almost nothing — is that red a crimson or a brick? And for anything with a pattern or texture, a word can't describe it at all. Shoppers pick with their eyes, and so do the marketplaces you list on. SKU.io now supports swatches — give each option of a product attribute a colour chip or a small image, and that swatch shows up on your variant products and flows out to the channels that support variant swatches, like Walmart and Shopify. No more guessing which "Red" is which.