SKU.io

Post product videos to TikTok

SKU.io is inventory and order management software for e-commerce brands. Your products, their stock by warehouse and your TikTok Shop listings already live in SKU.io, so that is where a product video should start too. With TikTok video posting, each of your SKU.io stores connects its own TikTok account, and you post short videos of your own products to it straight from the product record.

Connect one TikTok account per store

In SKU.io, open Settings → Stores, choose a store and open its TikTok tab, then choose Connect TikTok. You sign in on TikTok’s own page and approve the permissions SKU.io asks for. SKU.io never sees your TikTok password. A brand that sells under several stores connects a different TikTok account to each one, and one merchant’s accounts are never visible to another.

Only connect accounts you own or are authorized to manage. You can disconnect at any time, from the same tab or from your TikTok app’s settings.

Post from the product

Upload a short vertical video to the product’s Videos tab, then choose Post to TikTok. The post screen shows which TikTok account will receive the video, and gives you every choice TikTok asks for:

  • Caption. Write it yourself, or fill it from the product’s name, description and your store’s hashtags, then edit it. Nothing is posted with text you have not seen.
  • Who can view the video. Everyone, friends, followers or only you, taken from your account’s own settings. SKU.io never chooses for you.
  • Comments, Duet and Stitch. Each one is off until you turn it on, and unavailable if it is turned off in your TikTok settings.
  • Content disclosure. Mark a video as promoting your own brand, or as branded content for a third party, and TikTok labels it accordingly.
  • A preview of the video and caption before anything is sent.

Choose Post to publish to your profile, or Send to TikTok drafts to finish it in the TikTok app, for example to add music or effects. SKU.io shows the upload and TikTok’s processing as they happen, and the link to the post once it is live. SKU.io adds no watermark, logo or text to your video.

Schedule and review

Posts can go out now or at a time you choose. Every post is approved by a person on your team before it is sent: the approver sees the exact video, caption and settings, and any later change sends the post back for review. Team members without approval rights submit posts for approval instead of scheduling them directly.

Before a scheduled post goes out, SKU.io checks your TikTok account’s settings again and, if you asked it to, that the product still has stock to sell. If anything has changed, the post waits for review rather than going out with different settings.

Clear answers when TikTok says no

TikTok limits how often an account can post and how many drafts can wait in its inbox. SKU.io shows those limits on each store’s TikTok tab, spaces scheduled posts out, and explains any refusal in plain language with the next step: reconnect the account, choose a different viewing option, or clear drafts in the TikTok app.

Your data

SKU.io stores your TikTok account’s ID, display name and profile picture, and the sign-in tokens TikTok issues (encrypted), so it can post on your behalf when you ask it to. It keeps the videos and captions you post and the result of each post. Disconnecting deletes the tokens. See the privacy policy for details.

TikTok video posting is part of SKU.io’s sales channel management. Questions go to support@sku.io.