Every sales channel, one master of stock

Every channel you add is another place to oversell and another login to babysit — unless one system owns the stock number. sku.io connects each channel once and stays the master of record.

sku.io is the master of stock

Availability publishes from sku.io to every channel, with safety-stock buffer rules you set per product, per channel. Sellers running two systems that disagree about the count end up overselling a channel by a thousand units; the fix is one system owning it. (To see what that costs you a month, the oversell cost calculator works it out from your own numbers.) You also control data direction per flow — sku.io to channel, channel to sku.io, or off entirely — so a channel you’re still testing can’t overwrite your catalog.

Listings map to products once

Point sku.io at a channel’s listings and either create products from them with field mappings or associate them to products you already have. Shipping methods map the same way: set the mapping once and every imported order arrives in the format your warehouse expects. No re-keying, no per-order cleanup.

Pricing pushed from one place

Set a price — or a channel-specific tier like MAP or a promotional price — and publish it to Amazon, Shopify, and the rest from one screen. Tiers live on the product record (see product information management), so a repriced SKU updates everywhere it’s listed.

Amazon FBA, in real depth

Most tools stop at importing FBA orders. sku.io imports them for reporting and demand forecasting, then keeps going:

• Inbound verification — compare what you shipped to FBA against what Amazon actually received, case pack by case pack, so shortages get caught instead of silently eaten.
• FNSKU mapping — Amazon’s warehouse identifiers stay tied to your real SKUs, so FBA stock counts land on the right products.
• Settlement reconciliation — Amazon’s fees are broken out of settlement reports and assigned to orders, so FBA profit is measured, not estimated.
• Multi-channel fulfillment — out of stock at your own warehouse? Submit the order to Amazon MCF and ship it from FBA stock, with tracking flowing back automatically.

Amazon Ads spend, on the SKU it was spent on

Connect your Amazon Ads account and SKU.io pulls Sponsored Products spend and attributed sales every day, puts each dollar on the product it advertised, and shows ACoS and TACoS next to real margin. See the Amazon Ads integration.

Product videos to TikTok

Connect a TikTok account to each store and post short videos of your own products to it from the product record, now or on a schedule, after your team has reviewed each post. See TikTok video posting.

No fee per channel

Connect as many channels as you sell on — the price doesn’t change per integration. Core integrations include Shopify, Amazon, Walmart, eBay, WooCommerce, BigCommerce, Magento, ShipStation, Starshipit, ShipMyOrders, Xero, and QuickBooks. Missing yours? The platform is API-first with around 4,900 documented endpoints, and we build custom integrations routinely — bring it up in the demo, which the founder gives personally.