SKU.io Features
Every sales channel, one master of stock
Listings mapped once, inventory published with per-product buffers, pricing pushed from one place — and no extra fee per channel.
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What sets this apart
Every channel in one order stream
Shopify, Amazon, Walmart, eBay, BigCommerce, WooCommerce, wholesale — one table, one set of saved views, one place to answer what happened today. No more tab-cycling through seller portals to assemble the picture.
You decide who is the master of stock
Per-channel data direction controls which system wins for inventory, pricing, and product data — with per-product buffers so a flash sale on one channel can never oversell another. This is the architecture that ends the oversell-then-apologize cycle.
Amazon depth that other tools bolt on
FBA and AWD inbound workflows with receipt verification, FNSKU mapping across accounts and regions, settlement reconciliation down to the fee line. Built in, and kept current the week Amazon changes something.
Every channel you add is another place to oversell and another login to babysit — unless one system owns the stock number. sku.io connects each channel once and stays the master of record.
sku.io is the master of stock
Availability publishes from sku.io to every channel, with safety-stock buffer rules you set per product, per channel. Sellers running two systems that disagree about the count end up overselling a channel by a thousand units; the fix is one system owning it. You also control data direction per flow — sku.io to channel, channel to sku.io, or off entirely — so a channel you’re still testing can’t overwrite your catalog.
Listings map to products once
Point sku.io at a channel’s listings and either create products from them with field mappings or associate them to products you already have. Shipping methods map the same way: set the mapping once and every imported order arrives in the format your warehouse expects. No re-keying, no per-order cleanup.
Pricing pushed from one place
Set a price — or a channel-specific tier like MAP or a promotional price — and publish it to Amazon, Shopify, and the rest from one screen. Tiers live on the product record (see product information management), so a repriced SKU updates everywhere it’s listed.
Amazon FBA, in real depth
Most tools stop at importing FBA orders. sku.io imports them for reporting and demand forecasting, then keeps going:
- Inbound verification — compare what you shipped to FBA against what Amazon actually received, case pack by case pack, so shortages get caught instead of silently eaten.
- FNSKU mapping — Amazon’s warehouse identifiers stay tied to your real SKUs, so FBA stock counts land on the right products.
- Settlement reconciliation — Amazon’s fees are broken out of settlement reports and assigned to orders, so FBA profit is measured, not estimated.
- Multi-channel fulfillment — out of stock at your own warehouse? Submit the order to Amazon MCF and ship it from FBA stock, with tracking flowing back automatically.
No fee per channel
Connect as many channels as you sell on — the price doesn’t change per integration. Core integrations include Shopify, Amazon, Walmart, eBay, WooCommerce, BigCommerce, Magento, ShipStation, Starshipit, ShipMyOrders, Xero, and QuickBooks. Missing yours? The platform is API-first with around 4,900 documented endpoints, and we build custom integrations routinely — bring it up in the demo, which the founder gives personally.
Keep looking
The rest of the platform
Every part of the platform runs on the same ledger as this one — the same stock, the same costs, the same events.
- Inventory Management Every unit, every warehouse, on one auditable ledger
- Product Information Management One product record, mapped to every channel listing
- Sales Channel Management Shopify, Amazon, Walmart, eBay — no per-channel feeYou're reading this one
- Order Management One queue, routed to your warehouse, 3PL, or MCF
- Direct Sales & B2B Wholesale and DTC from one pool of stock
- Supply Chain Management Forecast, purchase, receive, assemble, handle returns
- Business Intelligence Drill from any number to the records behind it
- Purchasing Optimization Demand planning that shows its math
- Accounting FIFO COGS and clean journals to Xero or QuickBooks
Ready to see SKU.io in action?
Bring your real numbers and the messy questions — we'll walk the system against an operation like yours, not a slide deck.
Book a DemoFounder-led demo · 2-day onboarding · no onboarding fees