Brand Reports
If you sell other companies' brands, you owe each brand a regular account of how it's doing: what sold, on which channel, who else is selling it, whether anyone is breaking its minimum advertised price (MAP), whether Amazon itself has started selling it, and whether the listings are in good shape. Brand Reports builds that account for you every week and every month, holds it for your review, and emails it to the brand's contacts with a full record of what was sent.
The same data also raises alerts as things happen, so a MAP break or a lost Buy Box reaches you within the hour rather than at the next report.
Brand Reports lives under Insights → Reports → Brand Reports. You can also open a brand's reporting settings from the brand itself: open the brand under PIM → Brands and click Brand reporting.
| To… | Go to… |
|---|---|
| Understand what a report contains and where its numbers come from | How brand reports work |
| Turn reports on for a brand, choose its channels and schedule, and add its recipients | Set up brand reporting |
| Decide which products each report covers | Choose a brand's core products |
| Set the prices that count as MAP breaks, by tier or by upload | Set MAP prices |
| Track other sellers and estimate the total market for a brand you don't sell exclusively | Turn on competition monitoring |
| Find, filter and generate reports | Work the brand reports list |
| Check a report and its suggested notes before it goes out | Review a brand report |
| Email a report to the brand, now or on a schedule | Send a brand report |
| Download the spreadsheet or PDF, or share a link | Download or share a brand report |
| Look up what a column or marker means | Brand report columns |
| Look up a status, a note reason or a flag | Report statuses, notes, and flags |
| Get told about MAP breaks, Amazon retail, lost Buy Boxes and late reports | Brand alerts |
| Understand the estimated market columns and how far to trust them | How market estimates work |
| Score each listing's images, bullets and content | Audit listing quality |
| Read the FBA inventory section of the monthly report | FBA inventory health in the monthly report |
Brand Analytics is your own view of how every brand performs across your business. Brand Reports is what you send to a brand: one brand per report, reviewed by you, delivered by email.