How brand reports work
A brand report is one brand's account of one week or one month: what it sold on each channel, how its core products did, what's happening on its Amazon listings, and, once a month, how good those listings are and how its FBA stock is ageing. SKU.io builds it from data it already holds, writes a suggested note against every row, and waits for you to review it before anything reaches the brand.
The cycle
Each brand has its own schedule. When a period ends, SKU.io builds the report, you review it, and you send it.
- Weekly reports cover Monday to Sunday and are built on the weekday and time you choose. The default is Tuesday at 6:00 AM, when the previous week's orders are complete.
- Monthly reports cover the previous calendar month and are built on the day of the month you choose, from 1 to 28. The default is the 2nd at 6:00 AM.
- Both use the timezone on the brand's settings, so "Monday" and "the 1st" mean the brand's Monday and the brand's 1st.
- If SKU.io misses a run, for example because reporting was paused, the next run builds only the most recent complete period. You never get a pile of catch-up reports.
You can also build a report for any past week or month yourself; see Work the brand reports list.
What a report contains
Sections appear in this order. The Amazon section appears once for each Amazon channel the report covers.
| Section | What it shows |
|---|---|
| Totals | Account sales (all brands, all channels), the brand's sales, and its core sales, each compared with the prior period. Also the issues found this period: MAP breaks, Amazon retail offers and lost Buy Boxes. |
| Channel summary | One row per channel: the brand's sales, units and change, its share of the brand, the channel's total sales, how many core products are listed there, and the open issues. |
| Products | One row per core product: total sales and units, a sales column for each channel, the channels it's listed on, stock on hand, days in stock, and its note. |
| Amazon | One row per watched ASIN: price, sales, MAP, whether you and Amazon have an offer, the Buy Box holder, sales rank, and its note. With competition monitoring on, also seller and FBA counts and the estimated market. |
| Insights & actions | The summary the brand reads, built only from notes you've confirmed: notable decreases, MAP violations, low sales due to competition, stockouts, and the actions you recommend. |
| Listing quality (monthly) | A score out of 100 for each core ASIN's listing. See Audit listing quality. |
| FBA inventory health (monthly) | Ageing FBA stock, storage surcharges, and stuck units. See FBA inventory health in the monthly report. |
Every column is explained in Brand report columns.
Where the numbers come from
| Numbers | Source | Freshness |
|---|---|---|
| Sales and units | The orders SKU.io already imports from every channel | Up to the minute the report was built |
| Sessions, page views and Buy Box % | Amazon's Detail Page Sales and Traffic data, collected one day at a time | Amazon usually lags one to two days |
| Offers, MAP breaks, Amazon retail and the Buy Box holder | SKU.io samples each watched listing on Amazon every hour | Within the hour |
| Sales rank | Captured once a day for every watched ASIN | Daily |
| Stock, days in stock, stuck units | SKU.io's daily FBA inventory snapshots | Daily |
| Listing quality | The monthly audit, run on the 1st | Monthly |
The line under each report's title shows the timestamp of each source, so you can see at a glance whether anything is stale.
How sales are counted:
- Sales are gross ordered sales by order date, the same basis as Amazon's own business reports. Business (B2B) orders are included and cancelled orders aren't. Refunds aren't subtracted.
- An order belongs to the channel it came from. An eBay order fulfilled from your Amazon FBA stock counts as eBay, never as Amazon.
- A product belongs to a brand through its Brand field. Amazon listings whose brand name is a sub-brand or an old name roll in too, if you list them as brand aliases.
- Each channel's sales column is shown in that channel's own currency. Totals across channels are converted to your account's currency.
Always on, and opt-in
Some monitoring runs for every brand you report on. The rest only makes sense when other sellers also sell the brand, so you turn it on per brand.
| Every brand | Only with competition monitoring on | |
|---|---|---|
| Your sales, by channel and product | ✓ | ✓ |
| MAP breaks, whether you and Amazon have an offer, the Buy Box holder | ✓ | ✓ |
| Daily sales rank history | ✓ | ✓ |
| An alert when an unexpected seller appears | ✓ | — |
| Seller and FBA counts, and how they change | — | ✓ |
| Exact offer totals beyond Amazon's first 20 offers | — | ✓ |
| The estimated total market, and your share of it | — | ✓ |
Leave competition monitoring off if you own the brand or sell it exclusively. See Turn on competition monitoring.
Notes, review and versions
- SKU.io suggests a note for every row from what it can see: a late inbound shipment, a stock-out, a MAP break, Amazon retail holding the Buy Box, and so on. You confirm, edit or replace each one. See Report statuses, notes, and flags.
- Some notes are internal only, for example a duplicate ASIN waiting on a merge case. They help you review but never reach the brand.
- Regenerating a report builds a new version with the latest data and supersedes any unsent older version. A version you've already sent never changes.
- A report you send is frozen: what the brand received stays exactly as it was, even if you later change the brand's settings or its data changes.
- The first report for a brand still compares sales with the prior period. It just has no earlier report to compare its notes with, so every suggested note needs a decision.