Brand report columns

Every column in a brand report, as it appears on the report page, with what it counts. The brand's copies (XLSX, PDF and shared page) use the same columns with the shorter headings listed in Download or share a brand report.

Totals

Card	Counts
Account sales	Everything you sold this period, every brand, every channel, with the change from the prior period.
Brand sales	This brand on every channel, with the change and its share of account sales.
Core sales	The brand's core products on every channel, with the change and their share of brand sales.
Issues this period	MAP breaks, Amazon retail offers and lost Buy Boxes on the brand's watched listings.

Channel summary

Column	Shows
Channel	The sales channel.
Brand sales, Units	The brand's ordered sales and units on that channel.
% vs prior	Change in sales from the prior period.
Share of brand	The channel's part of the brand's sales.
Channel account sales	Everything sold on the channel, every brand.
Brand share of channel	The brand's part of the channel's sales.
Listed products	Core products listed on the channel, out of all core products. Orange when some aren't listed.
Issues	Open MAP, Amazon retail and lost Buy Box counts (Amazon channels), or how many core products aren't listed.

Products

Column	Shows
SKU, Product	The core product.
Total $, Units	Sales and units across every channel in the report.
% vs prior	Change in units from the prior period. N/A when the prior period had none.
One column per channel	The product's sales on that channel, in the channel's own currency. Units are in the tooltip.
Listed on	A chip per channel. A red chip with a cross means the product isn't listed there.
On hand / FBA / inbound	Stock you hold, stock available at Amazon, and stock on its way to Amazon.
Days in stock	Days in the period the product had sellable FBA stock. Red when it was in stock for less than 70% of the period.
Note	The note explaining the row.

Amazon section

One section per Amazon channel in the report.

Column	Shows
ASIN, SKU	The watched listing, and your product for it. A dash in SKU means you don't carry it.
Price	Your current price on this channel.
Sales $, Units	Ordered sales this period: gross, by order date, business orders included, cancelled orders excluded. In the marketplace's currency.
%	Change in units from the prior period. N/A when the prior period had none.
MAP	Below and the lowest price when any offer was strictly below the brand's MAP price during the period. Listing price only; shipping is ignored.
Ours	Whether you had an offer on the listing.
Amazon	Whether Amazon retail had an offer on the listing.
Sellers	Distinct sellers with an offer. A seller with both an FBA and a merchant-fulfilled offer counts once. Competition monitoring only.
FBA	Sellers with an FBA or Prime offer. Competition monitoring only.
Buy Box	Who held the featured offer at the last sample: Us, Amazon, or the seller's ID. Click it for the offer evidence.
BSR	Amazon best-seller rank in the listing's main category, latest in the period.
Mkt units (Est.)	Estimated units sold on the listing by every seller. Competition monitoring only.
Mkt $ (Est.)	Estimated market units times the period's average Buy Box price. Competition monitoring only.
%Sh	Your units as a share of the estimated market units. Competition monitoring only.
Note	The note explaining the row.
Flags	Why the row was raised for review. See Report statuses, notes, and flags.

Markers

Marker	Means
Est.	An estimate, not a count. See How market estimates work.
insufficient signal	Too little data to estimate the market for this row.
20+	Amazon listed its first 20 offers and SKU.io found no full total that day.
N offers	A full offer total from Amazon. It counts offers, so a seller with two offers counts twice.
no data	No samples of the listing in the period, so MAP can't be judged.
no MAP price	The product has no MAP price, from the tier or set by hand.
A dash in MAP	The brand has no MAP policy.
A dash in Sales $	Sales exist, but in mixed currencies that can't be shown in the marketplace's currency. They're left out of the core total, and its tooltip says how many.
N/A	The prior period had no units, so there's no change to show.
DISCO	A core product whose listings have all gone inactive. Listed last, and collapsed.
Not carried	A watched brand ASIN you don't sell.
A currency code in a heading	That column is in the channel's or marketplace's own currency rather than your account's.

Monthly sections

• Listing quality columns are explained in Audit listing quality.
• FBA inventory health figures are explained in FBA inventory health in the monthly report.

Related

• How brand reports work
• Review a brand report