Work the Lifecycle workspace

PIM → Lifecycle is where you follow products that are leaving your range. The Overview tab tells you what needs you this week. The Sell-through tab lists every phasing-out and discontinued product with how fast it's selling, so you can mark it down, offer it as closeout, change its state or archive it.

Before you begin

• Products show up here once they're Phasing out, Discontinued or in a state you created. See Discontinue a product.
• To use Change lifecycle, Create Shopify redirect now and Retry sell-out action, your role needs permission to manage product lifecycle. To add products to a clearance plan, it needs permission to manage pricing, and to archive, permission to archive products. Without the permission, the button is greyed out and its tooltip says which one is missing, such as "You don't have permission to change lifecycle".

Steps

1. Go to PIM → Lifecycle.

   The workspace opens on the Overview tab.

2. Read the stat cards at the top, and click one to see its products.

   For example, click At risk to open the Sell-through tab filtered to at-risk products.

3. Work down Needs action this week, and click the button on each item.

4. Click the Sell-through tab to see every exiting product.

5. Narrow the list with the quick filters, such as State or Status.

6. Tick the products you want to act on.

7. Click an action in the bulk actions bar, such as Add to clearance plan or Archive.

The tabs

The tab bar sits above the page title. Scheduled, Suggestions and FBA checklist show a count when something is waiting.

Tab	What it's for
Overview	What's exiting, what needs you this week, and what's coming up.
Sell-through	Every phasing-out and discontinued product, with sales, stock and status.
Scheduled	Lifecycle changes set for a later date. See Schedule lifecycle changes.
Suggestions	Products that look ready for a different state. See Review lifecycle suggestions.
Successors	Old products and the products that replace them. See Link a successor product.
FBA checklist	Discontinued stock at Amazon FBA. See Work the FBA checklist.

Clearance plans in the page header opens the list of clearance plans, and New clearance plan starts one. See Create a clearance plan.

The Overview tab

Stat cards

Each card links to the products behind it.

Card	What it counts
Phasing out	Phasing-out products, with their stock value.
Discontinued	Discontinued products, with units left and their value at cost.
At risk	Products projected to sell out after their clearance target, plus products whose Amazon FBA stock reaches an aged-inventory surcharge band within 30 days.
Sold out this month	Products that sold out this month.
Scheduled · 30 d	Lifecycle changes scheduled in the next 30 days.
Open suggestions	Lifecycle suggestions waiting for you.

The Sell-through tab shows the same cards, without the links.

Needs action this week

Up to eight items, most urgent first. Each has a button that takes you to the fix.

Item	Button	Where it takes you
A product's FBA stock reaches a surcharge band soon	FBA checklist	The FBA checklist tab
A phasing-out product's final buy closes soon	View product	The product's page
A product will miss its sell-out target	Review	Sell-through, filtered to At risk
Sold-out products are waiting to be archived	Review	Sell-through, filtered to Sold out
Lifecycle suggestions are waiting	Review	The Suggestions tab

When there's nothing to do, the card says Nothing needs action this week.

Coming up · next 30 days

A timeline of what's due in the next 30 days: scheduled lifecycle changes, last order dates, clearance plan target dates and FBA removal cut-offs. Click a product to open it.

Charts

• Discontinued stock value over time shows the value of stock in each exiting state. Switch between 30 d, 90 d and 1 y. SKU.io records the figures once a day, so a new account shows No lifecycle snapshots yet. They're recorded daily. until the first one is taken.
• Sell-through vs plan · active clearance plans compares each active clearance plan's actual sell-through with its planned pace.

The Sell-through tab

The table lists every product that's phasing out, discontinued or in a state you created. Products that are Active aren't listed. Hover the ⓘ beside a column header for how it's worked out.

Column	What it shows
ID, Product	The product, with links to its page.
State, Since, Reason	Its lifecycle state, when it entered it, and why.
Units at discontinue, Sold since	Stock when it was discontinued, and units sold since. Hidden by default.
Sell-through	Units sold since it was discontinued ÷ (units on hand at discontinue + units received since).
On hand, Value	Units left and their value at cost. Hover On hand to see how much is at Amazon FBA.
30-d velocity, Cover	Average units sold per day over the last 30 days, and how many weeks the stock lasts at that rate. Cover is red when the stock outlasts the clearance target.
Projected sell-out, Target	Today + units on hand ÷ 30-day velocity, and the target date of the product's clearance plan.
Status	Where the product stands. See the next table.
Markdown step, Successor, Runway	The product's clearance plan step, its successor, and a bar from today to the projected sell-out with the target marked. Hidden by default.
FBA clock	When the oldest FBA units cross Amazon's next aged-inventory surcharge band, and the estimated monthly cost.

Use Columns to show or hide columns.

Statuses

Status	Meaning
On track	Selling, and not projected to miss a clearance target.
At risk	Projected to sell out after its clearance plan's target date. A product that isn't in a clearance plan has no target, so it's never At risk.
Stalled	Nothing sold in the last 30 days.
Out of stock	Nothing on hand, but still in transit, inbound, allocated or on order, or its state has no sell-out action. No sell-out action runs yet. Hover the status to see what it's waiting on.
Sold out	Nothing left anywhere. The sell-out action runs after the grace period. See What happens when a discontinued product sells out.

Find products

• Search by ID, SKU or name.
• Use the quick filters: State, Product season, Carryover, Status, Channel and Has FBA stock.
• Click Advanced Filters for more, such as Reason, Clearance plan, Brand, Supplier, Warehouse or Sell-through %.
• Save a filter set as a view, and open saved views from All Views.
• Use the toggle at the bottom of the list to show Active products (the default), Archived products or All.

If nothing is phasing out or discontinued, the table says Nothing is phasing out or discontinued.

Act on several products

Tick rows, then use the bulk actions bar. To act on every row that matches your filters, click All Filtered in the bar. A bulk action covers up to 5,000 products.

Action	What it does
Add to clearance plan	Adds the products to an existing plan or starts a new one. See Create a clearance plan.
Export closeout	Exports the products as a closeout CSV or PDF linesheet. See Sell off closeout stock.
Email offer	Emails a closeout offer to wholesale customers.
Create Shopify redirect now	Redirects the Shopify pages of archived or sold-out products, up to 200 at a time. Ticked rows only. Shown only when you have a Shopify store connected and at least one ticked row is archived or sold out.
Change lifecycle	Changes the state of every product you ticked. See Change lifecycle for many products or variants.
Archive	Archives the products. Ticked rows only, and only rows with zero stock: otherwise the button is greyed out with Only rows with zero stock can be archived.

You can also export closeout stock or email an offer for every row that matches your filters, without ticking anything: click Closeout above the table.

Act on one product

Click ⋮ at the end of a row, or right-click the row.

Action	What it does
View product	Opens the product's page.
View listings	Opens the product's channel listings.
View in aging report	Opens the inventory aging report, searched to this product.
Change lifecycle	Changes this product's state.
Retry sell-out action	Runs the sell-out action again after you fixed a channel problem. Available only when the product's last sell-out run failed or was stopped. Otherwise it's greyed out, and hovering it says there's nothing to retry.

Export the list

Click Export above the table to download the rows that match your filters, with the columns shown in the table. With rows ticked, the button reads Export N selected and exports only those. A large export runs in the background, and the download appears in the job tray.

Add lifecycle widgets to your dashboard

Three widgets in the Products & Catalog group of the dashboard bring this workspace to your home page:

• Discontinued stock value: stock value and units left on discontinued products, with the change against 30 days ago. Only people who can see financial figures see it.
• Sell-through at risk: products projected to miss their clearance target, or with no sales in 30 days.
• Phasing out this month: phasing-out products that become discontinued this month.

See Customize your dashboard.

Next steps

• What happens when a discontinued product sells out
• Create a clearance plan
• Sell off closeout stock