Price sync — change a price in SKU.io and the channel actually hears about it
There has been a Master of Price setting on your sales channels for a long time, and on all but one of them it did less than it looked like it did. Setting it to SKU.io stopped the channel's price from overwriting yours on the way in — but it never sent anything out. You'd change a price in SKU.io, watch the channel keep charging the old one, and have no way to tell the difference between "it hasn't run yet" and "it was never going to run".
Price sync closes that loop. On Amazon, BigCommerce, eBay, Faire, Magento 1, Magento 2, Shopify, Square, Temu, TikTok Shop, Walmart and WooCommerce, SKU.io now publishes your price to the channel on a schedule you choose — behind guardrails that stop a bad number reaching a marketplace, and with a run history that tells you what happened to every listing.