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Check how far to trust a forecast

Every line of a demand forecast carries a confidence rating. It tells you how much sales history stands behind the recommended quantity, so you can approve the steady sellers quickly and spend your review time on the lines that need judgment. Next to the rating, each line shows a likely range: the band the right order quantity probably falls in.

Before you begin​

  • Build a forecast on Inventory → Demand Planning. See Forecast demand and replenish stock. Confidence always reflects the product's real sales history, whichever forecast type you choose.

Read the confidence column​

  1. Go to Inventory → Demand Planning and build a forecast.

  2. In the results table, find the Conf column. Each line shows one of four tiers:

    TierWhat it means
    HighStrong, steady sales history behind this number. You can trust the reorder quantity.
    MediumDecent history with some gaps or day-to-day swings. Reasonable, but worth a sanity check.
    LowSparse or erratic sales. Treat the reorder quantity as a rough guide, not a firm number.
    NewToo little sales history yet: under 30 days of selling, or fewer than 6 units sold. It's an early estimate that sharpens as sales come in.
  3. Look under the quantity in the Qty column. The smaller numbers, for example 264–378, are the line's likely range. A narrow range means demand is predictable; a wide one means the right quantity could land well above or below the suggestion.

The forecast results table for three Summit Flask bottles, each with a High confidence chip in the Conf column and a likely range under the recommended quantity, such as 264–378 under 321

See why a line got its rating​

  1. Hover over a confidence chip. The tooltip shows the tier, the score out of 100, and the four signals behind it, each marked as fine, borderline, or a problem.
  2. Read How to improve at the bottom of the tooltip for what would raise the rating.

The tooltip on a Low confidence chip: score 20 out of 100, history length 59 days, 2 of 366 days had sales, demand variability 13.49, last sale 54 days ago, and suggestions to extend the sales window or review erratic demand

The four signals are:

SignalWhat it measuresHealthy when
History lengthHow long the product has been selling within your history window.It reaches about 90 days.
Selling densityHow many days in the window had at least one sale.At least half the days had a sale.
Demand variability (CV)How much daily sales swing compared to the average.The value is well below 1. At 1 or more, demand is erratic.
Last saleHow recently the product last sold.Recently. At 30 days or more without a sale, this signal counts for nothing.

History length and selling density weigh the most, followed by variability, then the last sale. The weighted result is the score out of 100: 40 or less is Low, 41 to 70 is Medium, and above 70 is High.

Open the full explanation​

  1. Click the calculator icon at the end of a line to open its calculation details.
  2. Read the one-line summary at the top, for example "Ordering 321: 72 days of history at 6.36/day, 14-day lead time, 150 available." It explains the quantity in plain words.
  3. Scroll to Confidence. It repeats the tier and the likely range, lists each signal with its value, and gives the reasons under Why.

The Confidence section of the calculation details: a High chip, a likely range of 264–378 at a 90% service level, the four signals with their values, and a Why note that demand is highly variable day to day

The likely range is set at a 90% service level: if demand behaves the way it has, the right quantity lands inside the range about 9 times out of 10.

Decide what to do with each tier​

  • High: order the suggested quantity.
  • Medium: compare the suggestion with the likely range and your own knowledge of the product, then adjust the quantity if needed.
  • Low: treat the suggestion as a starting point. A longer Days of History window often helps a slow seller, because more selling days count toward the score. If demand is erratic, check the sales history for one-off spikes and review demand anomalies.
  • New: order cautiously, close to the low end of the range, and rebuild the forecast as sales come in.

Next steps​

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