Blog

Product Information Management for Brand Owners: Part 1: Why You Should Care about PIM

I created the following video presentation to serve as an introduction to the world of...
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E-Commerce Accounting: Why you should not use your accounting software to make decisions

One of the most common way I've seen E-commerce sellers manage operations is via their...
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Optimizing Google Shopping: Why you shouldn’t use shopping cart plugins to feed to Google Shopping.

There are two main reasons why shopping cart plugins are not the best strategy for...
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Internal Rate of Return (IRR): The True Profitability Test

How do we decide which products to keep and which products to discard? In a...
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True Profit vs. Gross Profit: Calculating Profitability

As an E-commerce seller, deciding which products to sell is vital. Making smart decisions requires...
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