Kraig Schmitt

In theory, growth is every eCommerce seller’s dream. You expand. You scale. You reach new customers in new regions. Maybe you add a second warehouse to reduce shipping costs or fulfill orders faster. Then a third. Maybe a fourth. The business gets bigger, faster, and more complex. But there’s a catch—and it’s a painful one.

You’re tracking your fulfillment KPIs—great. Orders Shipped On Time? Check. Cost Per Order? Tracked. Return Rate? Documented. On paper, everything looks solid. Your dashboards are clean. Your teams are checking boxes. So why does fulfillment still feel messy? Here’s the uncomfortable truth: the metrics you’re tracking may be telling you what you want to hear—not

At first glance, drop shipping seems like the dream. Low overhead. No warehouse leases. No pallets of unsold stock sitting in a dusty corner. It’s a clean, modern model that appeals to new sellers and scaling brands alike. But as your volume increases—and customers start expecting Amazon-level delivery standards—something else happens. The cracks start to

Inventory chaos doesn’t start with running out of stock. It starts long before that—when you think you have stock, but don’t. When your system says one thing and your warehouse says another. When your team hesitates to trust what’s in the dashboard because they’ve been burned too many times. And when the first signs of

Everything looks polished on the outside. Your Shopify storefront is sleek, your products are listed with care, and your marketing engine is humming along. Customers browse, buy, and move through the funnel without friction. But behind that digital storefront, there’s a growing mess you don’t talk about enough—your warehouse management system isn’t keeping up. More

It’s easy to build a supply chain that works when everything goes according to plan. When demand is steady, suppliers are punctual, and shipping runs like clockwork, even a patchwork of spreadsheets and instinct can keep the machine running. But in real eCommerce? The plan rarely survives the week. One supplier misses a shipment. A

Let’s be honest, when was the last time you actually trusted the numbers in your dashboard? You’re not alone. Every e-commerce operator has felt it. Something doesn’t add up. The inventory shows 35 units, but the shelf is empty. Sales from one channel aren’t syncing properly. Reports don’t match. Refunds are off. And no one’s

Let’s face it: backorders are a double-edged sword. On one side, they signal strong demand for a product so good that it sold out. On the other hand, they spark frustration, confusion, and, if handled poorly, the erosion of customer trust. You don’t need a room full of angry support tickets to know the risks.

It’s a problem that sneaks up on even the most ambitious eCommerce teams. You grow fast, expand into multiple locations, and before you know it, your warehouses aren’t working together. They’re working in silos. And your margins? They’re bleeding quietly in the background. At first, it doesn’t seem like a big deal. One warehouse handles